Find Out The Scariest Reason Why You Are Losing Security Clients!
Getting ready for Halloween today. I can’t wait! I’ve always loved Halloween ever since I can remember. My favorite scary character is a zombie. I’m having a big ol’ Halloween blow-out at my house. Got...
View ArticleAre You A “Big Hat, No Cattle” Security Dealer?
I don’t know if you’ve ever heard the expression “Big Hat, No Cattle”, but if you’re from the “good ol’ boy” state of Texas, you sure as heck know what I’m talking about. If you don’t hail from the...
View ArticleDoing Really Cool FREE Stuff For Your Security Clients Pays Off In Spades!
Doing Really Cool FREE Stuff For Your Security Clients Pays Off In Spades! Christmas is around 12 days away and, for most folks, the only time they feel like being “Santa Claus” and in a gift-giving...
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Being Good Is No Longer Good Enuff
Long story short, after I bought my new, historic office building, the real estate agent (whom I purchased the property through) was very sage to send me a $200 gift certificate to one of my fav-O-rite...
View ArticleYou Should Really Hate Losing Clients
On my the third cup of Starbuck’s Komodo Dragon blend… If you go back and look at your books from last year, odds are that you’ve lost quiet a few clients to your tire-kickin’, low-ball competitors. I...
View ArticleDiscover the 8 Secrets of a Successful Security Business
I’m sure you’ve heard it before from me: “A Referrals-Based security business is the BEST business to have.” So if you want an ESP style (Easy -Successful – Profitable) Security Business, these are...
View ArticleAre You An Ethical Fire Alarm/Security Installer? February 2011 – Smokin’...
Are You An Ethical Fire Alarm/Security Installer? The word ETHICAL is a word I love. I love it when people use it in sales presentations…it’s so rarely used by sales reps and that’s a shame! Instead...
View ArticleAre You Working Your Local Markets Deep?
The other night, after dinner, The family and I were watching a very interesting show on the National Geographic channel – one of our favorite channels to watch. The show was about new technology...
View ArticleHow To Build an Impenetrable Bond With Your Clients
I gotta get this security marketing blog post off of my chest, because I’ve been in the mist of a truly outstanding service professional. He delivers an incredible client experience, each and every...
View ArticleIf Your Security Sales Live By Price They Will Die By Price
I was just reading some of the messages that I received from my LinkedIn Security Marketing Group members. A lot of the messages talk about how these members are getting kicked in the (you-know-what)...
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